Austrend Smart Home
Bilingual lead generation platform for a Melbourne smart home installer, with SEO-tuned service pages, a multi-step quote form, and an admin CRM.
Category
Lead Generation
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austrend-co.com.au↗Technology
Next.js 16, PostgreSQL + Drizzle, better-auth, Tailwind v4, shadcn/ui
The Brief
Rebuild a Melbourne smart home installer's broken Shopify storefront into a proper lead generation platform. Bilingual service pages tuned for local SEO, a multi-step quote form with file uploads, a B2B partner intake flow, and an admin CRM the team actually uses.
6
Service pages with schema
EN / ZH
Bilingual with hreflang
Built-in
Admin lead CRM
How It Works
Homeowners land on locally optimised service pages for CCTV, smart lighting, smart locks, WiFi, and full-home packages
A multi-step progressive quote form adapts to the selected service type and collects photos, property details, and timeline
The system scores leads implicitly by service type, from smaller security jobs through to high-value packages and custom projects
Builders, developers, and interstate trade partners enter through a separate B2B partner intake flow
Leads land in an admin CRM where the team assigns both an installer and a sales rep per quote
Four real Melbourne project case studies from Balwyn North, Bentleigh, St Kilda, and Keysborough ship with photos and video embedded directly into the service pages
A hidden internal catalogue lets staff browse 39 migrated products during consultations without exposing them publicly
What We Built
The Impact
Replaced a broken Shopify storefront with 2 indexed pages and 404 errors with a proper lead generation platform. Service pages built for local SEO, a real quote flow the sales team can run against, and an admin CRM that keeps leads from falling through the cracks.
More Case Studies
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